Frequent customers

All customers are important, but especially frequent ones. They are the ones who choose us again and again, they are the ones who usually recommend us and bring family and friends.

As a maximum, we must consider «a customer is the one who returns». Those who visit us for the first time, are potential customers, to whom we must demonstrate our full potential and conquer their trust so that they choose us again.

With frequent customers, we already took the first big step, which was to conquer them. Now we must strive to maintain them and that they continue to choose and recommend us. Always greet them by name and have as much information as possible about them, without invading their privacy, never put them through a personal questionnaire.
We can collect information little by little and with discretion, probably they themselves will tell us different aspects of their lives. We must know their tastes, their birthday, their occupation and any information that allows us to entertain them and make their experience personalized. Being attentive to your requests is a way to understand their tastes. Always tell them when there is any novelty on the menu, or new wines that may be to their liking, if we have the possibility, bring them to try.

Commenting on any new product the restaurant has, gives them a sense of belonging, shows that we take them into account as an important part of our business. In general, they tend to be more tolerant of any setbacks we may have with them during the service, and this is because we conquer their trust, but we should not abuse their good disposition. On the contrary, they must always be reconquered!